Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan creation of stock images

1.1 Research information on contemporary styles and conceptual or aesthetic approaches to inform production of stock photo images

1.2 Evaluate, test and refine technical requirements for range of stock photo imaging projects, and confirm approach with relevant personnel

1.3 Prepare pricing schedules and business documents as required

2. Prepare for creation of stock images

2.1 Adopt professional practice arrangements for shoots

2.2 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.3 Prepare shoot management schedules and make shoot preparations

2.4 Organise models, apparel, fashion accessories, shoot locations and subjects as required for stock images

3. Shoot images for image stock repositories

3.1 Capture stock images according to preconceived style and content of shoot context

3.2 Optimise and output creative product to meet possible end-user specifications using industry standards

3.3 Classify and archive photo images according to industry standards

3.4 Check and reinstate equipment and shoot locations to original condition

4. Display images in image stock repository and review project

4.1 Confirm business arrangements and intellectual property rights with photo stock image repository operators

4.2 Upload photo images to photo stock image repository or commercial environment for promotion and sale

4.3 Maintain contractual and financial records for business and taxation purposes

4.4 Review client feedback and sales metrics, and evaluate own stock photo images for content, style and performance

4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from display of stock photo images

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 2.1, 4.4

• Interprets and evaluates visual and textual information of varying complexity to inform work requirements

Writing

1.3, 2.3, 2.4, 4.1, 4.3

• Prepares workplace documents using industry recognised structure, formats, language and terminology
• Proofreads business and financial documents for accuracy of information

Oral Communication

1.2, 2.4, 4.1

• Participates in discussions using clear, straightforward language to convey concepts, shoot information and business arrangements
• Uses active listening and questioning techniques to elicit information and confirm understanding

Numeracy

1.3, 4.4

• Performs calculations to determine image pricing and service costs and interpret sales figures

Navigate the world of work

2.1, 3.2, 3.3, 4.1, 4.3

• Meets workplace expectations for preparation and conduct of shoots and provision of stock photography images
• Complies with professional practice arrangements, industry standards and legislative responsibilities

Interact with others

1.2, 2.4, 4.1

• Identifies and uses appropriate communication methods and practices to participate in complex discussions and negotiate agreement with relevant personnel and external stakeholders

Get the work done

1.2, 2.2-2.4, 3.1, 3.2, 3.3. 3.4, 4.2-4.5

• Uses methodical planning processes to prepare, and carry out stock photo shoots
• Stores and maintains images and records according to requirements
• Analyses requirements to determine shoot approach and resource requirements
• Reviews shoot outcomes and user feedback to determine future requirements and opportunities for change
• Uses digital tools to create and store files

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAPHI512 Plan and produce stock photo images

CUVPHI528A Plan, capture and exploit stock photo images

Updated to meet Standards for Training Packages. Title changed. Minor edits to elements and performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.